Buy Life Insurance

Where should you buy life insurance from? If you are looking for life insurance this can be a confusing decision. Is it best to buy from an agent, a broker, or direct insurance company?

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If you came to this site looking to buy I might be able to help – I am accepting life insurance clients in Southern Ontario (Niagara to Toronto to Kitchener-Waterloo area). Please contact me to buy life insurance
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I am happy to share some ideas with you that might be helpful, no matter where you are.

Three Key Ways to Buy Life Insurance:

An agent represents just one company. The downside is that the agent only has a few options to offer you. The upside is that an agent should be very familiar with the company and policy represented.

I started in the insurance industry as a life insurance agent and I learned a great deal from the company I first started with. Over time I felt that I was not doing a good enough job for my clients because I could not shop the market on their behalf. I do know a number of great agents who really care about their clients and do great work on their behalf. But I do wish they were brokers!

2. Direct from Life Insurance Companies

You can buy life insurance direct from some insurers. This is done through the insurance company website or through an insurance company toll free number.

It is generally pretty easy to buy direct. The call centre or internet center is well designed to take your information and process a sale. In my opinion the overall process is lacking because how well can a big corporation get to know you? If you buy from an agent or a broker they help you deal with the big insurance company and make sure that you get what you need. Not only that, but if you have a problem, who will you deal with? The person who handled your transaction in the direct buy route will not be the same person you speak with if you have any questions or concerns. But if you buy from an agent or broker you know who you will be dealing with if there are any problems.

This website is not an example of direct buy – I am a life insurance broker – not a life insurance company. If you buy from me you will always deal with me. And I will help you find the best life insurance company for you

3. Through a Life Insurance Broker

As you may have guessed, this is the option that I think is best. After 8 years in the industry (6 as an agent), I think I am qualified to say that a broker is your best bet in buying life insurance. This is because a broker represents many life insurance companies and is an unbiased advocate for you.

A life insurance broker will deal with many life insurance companies and will know which ones are best for your situation. Aspects of your medical history, lifestyle, and occupation may be viewed differently by each insurer. It is important to find the best insurance company to apply with.

Return to Canada Life Insurance

• St Catharines
• Thorold
• Niagara Falls
• Niagara on the Lake
• Jordan
• Virgil
• Beamsville
• Vineland
• Fort Erie
• Grimsby
• Stoney Creek
• Welland
• Port Colborne
• Pelham and Fonthill
• Dunnville
• Toronto
• Mississauga
• Hamilton
• Oakville
• Kitchener
• Waterloo
• Cambridge

If you are not close to this geographic area it just doesn’t make sense for us to work together.

Note: Keep in mind that insurance licensing, legislation, and policies often vary by province and most certainly by country. This website is a free information source provided by an insurance broker from the Niagara Region in Ontario. So use this site to gain a general understanding of insurance with your own area and situation in mind. Even residents of Ontario should keep in mind that this insurance information is general in nature and the policy wordings always take precedence. Make sure you review the "please read" page.